Company Profile

[ COMPANY ]

  • 会社概要
  • 会社概要
  • 会社概要

[ ABOUT US ]

Our Philosophy & Values

GB is a team committed to seriously thinking through how to communicate in order to sell, based on the philosophy: "We change society and customers with content that is fun and useful." We consistently focus on impactful communication from principle to execution.

Philosophy: Bringing happiness to society through fun, enjoyment, and joy. Slogan: Translating every idea into engaging, easy-to-understand content. Strategy & Strengths: Data analysis, marketing thinking, editorial perspective. We identify what is needed in a changing market and deliver it effectively. Actions & Initiatives: Publishing, social media, campaigns, white papers, merchandise — GB selects the best strategy to deliver to the right audience. Philosophy: Bringing happiness to society through fun, enjoyment, and joy. Slogan: Translating every idea into engaging, easy-to-understand content. Strategy & Strengths: Data analysis, marketing thinking, editorial perspective. We identify what is needed in a changing market and deliver it effectively. Actions & Initiatives: Publishing, social media, campaigns, white papers, merchandise — GB selects the best strategy to deliver to the right audience.

[ CORE VALUES ]

Our Value Proposition

  • 01

    To hear customers' "delighted voices"
  • 02

    To translate every "idea"
  • 03

    To speak only with "data-based" evidence
  • 04

    To view "problems and needs" from the customer perspective
  • 05

    Share the "necessary and sufficient" to reassure partners
  • 06

    Aim for "It would be amazing if we can do this" as the goal
VALUE . 01
Embrace novelty with enthusiasm. To hear our customers' delighted voices.
VALUE . 02
Translate every idea into content that's visually engaging and easy to understand.
VALUE . 03
Let the numbers tell the story. Verify on the ground if needed.
VALUE . 04
Customers are satisfied only when the results meet expectations. We start by seeing their needs.
VALUE . 05
Share what’s sufficient and necessary to build trust. Good partnerships create great work.
VALUE . 06
Our goal is “If we can do this, it’s amazing.” “This is doable” just isn’t exciting.

MESSAGE

[ MESSAGE ]

Message from the CEO

New things are interesting.
It is too much fun when the results are conveyed to someone.
If we hear a “thank you,” we are very happy.
That is our identity.

We will continue to be interesting in order to create new “happiness” for many years to come.
Our “Six Core Values” are
the pike for this. Sometimes they also serve as a shield.

To continue to stand as a field player five or ten years from now, we continue to refine our pike and shields today.

Masaki Sakao, President and CEO, GB Inc. Masaki Sakao, President and CEO, GB Inc.

GB Inc. President and CEO

Masaki Sakao

OVERVIEW

[ OVERVIEW ]

Company Overview

Company Overview

Company Overview

Company Name GB Inc.
Location Bozar Iidabashi, 4-1-5 Iidabashi, Chiyoda-ku, Tokyo 102-0072, Japan
Founded July 1, 1985
Capital 40 million yen
Representative President & CEO Masaki Sakao
Number of Employees 25
Business Description Editing and publishing of magazines, books, and mooks; planning, editing, and production of advertisements; copyright management, translation, and related activities.
Main Clients Nippon Shuppan Hanbai, Tohan, Rakuten Books Network, Takarajimasha, Shogakukan, Nihon Bungeisha, Nikkei BP, DNP Communication Design, etc.

Company History

  • July 1985
    Founded as Gag Bank Inc.
  • August 1990
    Renamed to GB Inc.
  • December 2001
    Moved to current headquarters
  • December 2002
    Entered publishing business
  • February 2006
    Established London office (~2017)
  • February 2007
    Capital increased to 40 million yen
  • October 2010
    Launched design team
  • December 2012
    Kan Shin Watson appointed president
  • April 2016
    Appointment of Sakao Masaaki as New President
  • October 2023
    Patent granted (No. 7369478)

CONTACT

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